The New Guide to Cannabis
Seattle Met
March, 2017
Art Director: Jane Sherman
Winner of the 2018 National City and Regional Magazine Award for Best Lifestyle/Leisure Feature
The legal marijuana industry is a new one for the city, and the goal of this service feature (a first for the magazine) was to help introduce this exciting and at time intimidating world.
In the brainstorming phase, the first image that came to me was the annotated graham bag. I built the service package around that image; clear visuals with bite-sized info on strains, shops, and gadgets.
With the opening essay and character profiles, I took the position of a potential consumer on the outside looking in—a position shared by many readers—balancing curiosity and authoritative knowledge.
In the end, it was a really fun exercise in educating myself on a complex subject while writing about it.